The importance of sustainability in the event industry
Events can be particularly wasteful activities – they are temporary occasions which typically produce a mass of plastic waste and generate carbon emissions through energy-consumption and the event commute.
As more emphasis is placed on the health of our environment and climate change mitigation measures across the commercial and industrial sector, businesses are looking to become more sustainable. Making sustainability a priority impresses consumers and investors; maintains a proactive and positive brand image; and, of course, helps the environment.
Launching sustainable, green events reflects positively on the company hosting the event, and allows them to fulfil their corporate social responsibility.
Modular stage systems
Modular staging is perhaps the number one approach to green event staging. Modular staging reduces carbon emissions through reduced transportation – the staging takes up less storage space and is lighter than traditional wood materials.
Modular staging, which is typically made from aluminium, is recyclable and reusable. The modular framing system used within the staging can be reused for additional events, or the aluminium itself can be recycled, making it a great sustainable solution.
Use recyclable materials
The use of recyclable materials in event staging reduces environmental impact through a lessened demand for new materials and reduced landfill.
Whether you’re using pre-used materials for your staging, such as props, signs, and backdrop materials, or selectively choosing materials which are suitable for future recycling (steering clear of single-use plastics), recyclable materials are essential in green events.
Using a projector and projector screen, rather than a printed graphics, is another way to reduce the materials you use in staging, whilst still creating an engaging and practical experience for attendees.
Stage LED lighting
A key element of event staging is the lighting – an event needs to be adequately lit, create an atmosphere, and direct attention to focal points. LED lighting offers an environmentally conscious alternative to traditional lighting.
LED lighting has a reduced carbon footprint – it is one of the most energy efficient ways to illuminate your event. They have increased lifespans, meaning you won’t have to replace the bulbs as often and they’re non-toxic, meaning they don’t release harmful toxins into the environment.
Making these three small changes to your event staging can have a big environmental impact. By partnering with sustainable event companies like IMA for the production and management of your event, you can be sure you’re undertaking the correct measures to reduce your carbon footprint at all stages of your event design and launch.