The importance of sustainability in the event industry
Events can be particularly wasteful activities – they are temporary occasions which typically produce a mass of plastic waste and generate carbon emissions through energy-consumption and the event commute.
As more emphasis is placed on the health of our environment and climate change mitigation measures across the commercial and industrial sector, businesses are looking to become more sustainable. Making sustainability a priority impresses consumers and investors; maintains a proactive and positive brand image; and, of course, helps the environment.
Launching sustainable, green events reflects positively on the company hosting the event, and allows them to fulfil their corporate social responsibility. With that in mind, here are some sustainable event ideas for creating a green stage.
Modular stage systems
Modular staging is perhaps the number one approach to creating an environmentally friendly event. Modular staging reduces carbon emissions through reduced transportation – the staging takes up less storage space and is lighter than traditional wood materials.
Modular staging, which is typically made from aluminium, is recyclable and reusable. The modular framing system used within the staging can be reused for additional events, or the aluminium itself can be recycled, making it a great green event solution.
Use recyclable materials
The use of recyclable materials in event staging reduces environmental impact through a lessened demand for new materials and reduced landfill.
There are a number of ways you can achieve this. For example, you could:
1. Ditch single-use plastic. The materials you choose could make or break a green event. So choose pre-used materials for your staging, such as props, signs, and backdrop materials, or selectively choose materials which are biodegradable and suitable for future recycling.
2. Opt for digital, rather than printed media. This applies to both your marketing and the event itself. Swap brochures for QR codes and digital downloads. And use a projector and projector screen, rather than printed handouts. This is a quick and cost-effective way to reduce the materials you use in staging, whilst still creating an engaging and practical experience for attendees.
3. Develop a waste management plan. Ensure that any materials you used on your green stage are properly disposed of or recycled, so that someone else can use at a future event.
Stage LED lighting
A key element of event staging is the lighting – an event needs to be adequately lit, create an atmosphere, and direct attention to focal points. LED lighting offers an environmentally conscious alternative to traditional lighting.
LED lighting has a reduced carbon footprint – it is one of the most energy efficient ways to illuminate your event. They have increased lifespans, meaning you won’t have to replace the bulbs as often and they’re non-toxic, meaning they don’t release harmful toxins into the environment.
Implementing these three small sustainable event ideas to your staging can have a big environmental impact. By partnering with sustainable and green event solutions like IMA for the production and management of your event, you can be sure you’re undertaking the correct measures to reduce your carbon footprint at all stages of your event design and launch.
As an event stage builder, IMA is dedicated to environmental sustainability. This company is attempting to reduce carbon monoxide emissions by providing a modular stage system that is reusable for multiple events and requires fewer trucks to transport. Green sustainability is one of this company's main concerns as a member of the UK event industry.
If you'd like to learn more about event staging modular systems and their numerous benefits, check out the What Is Modular Staging? article.